Trump's latest ploy is to market a line of luxury Bibles with country music legend Lee Greenwood, whose song “God Bless the U.S.A.” resonates with Trump's political base.
In a Truth Social video, Trump heartily supported the initiative, stating...
All Americans need a Bible at home, and I have many. My favorite book. Many love this book. “We must make America pray again,” Trump said, decrying the lack of religion and Christianity in the country and connecting it to social unrest.
The “God Bless the U.S.A. Bible” costs $59.99, minus shipping, despite churches freely distributing it and its availability on several channels.
This Trump-Greenwood-signed special edition includes a King James translation and a handwritten chorus from Greenwood's renowned song. It includes the U.S. Constitution, Bill of Rights, Declaration of Independence, and Pledge of Allegiance.
The only Trump-Greenwood-endorsed Bible draws inspiration from the national anthem. The text is in huge type with Jesus's remarks in red.
The financial rewards for Trump and Greenwood are unknown, coming during Trump's financial turmoil.
Despite a media firm merger increasing his net worth, Trump faces immediate financial constraints, including a large New York civil fraud judgment and defamation litigation. His campaign fundraising pales in comparison to President Joe Biden.
While licensed to use Trump's name and likeness, the Trump-endorsed Bible website declares its non-political position. CIC Ventures speaking appearances contribute significantly to Trump's revenue, according to his financial filings.