Chick-fil-A declared that it would create two new restaurant concepts for the metropolitan areas of New York City and Atlanta.
A computerized walk-up approach and an elevated drive-thru will be tested by the quick service restaurant chain.
The designs, which should debut in 2024, are intended to enhance the mobile ordering and drive-thru experiences for patrons of the chicken sandwich restaurant.
The Atlanta area will see the construction of the drive-thru concept, which will feature four lanes that pass beneath the kitchen and can accommodate 75 vehicles.
According to Khalilah Cooper of Chick-fil-A, "Digital orders make up more than half of total sales in some markets and are increasing, so we know our customers are hungry for convenience. "In a news statement, the executive director of restaurant design stated.
The eatery will feature a bigger kitchen and a mechanism for transporting food that will move an order from the cook to a worker who will bring the meal to the automobile.
To ensure that their orders are delivered hot from the kitchen, customers who order using the Chick-fil-A app will have their orders routed to the kitchen as soon as they enter one of two designated mobile order lanes. Customers will be able to place orders there.
Chicken sandwiches available throughout the day
The digital walk-up concept will only be used as a point of pickup for mobile orders during its testing in New York City.
According to the business, the idea is meant to work in cities with dense foot traffic.
To guarantee that the consumer receives their item fresh, the business will use GPS tracking connected to the mobile app.
The announcement and accompanying video do not mention in-store sales, but a Chick-fil-Later, a spokeswoman confirmed that there will only be a few walk-in alternatives available.