Global superstar Bad Bunny has officially been announced as the headliner for the Super Bowl LX halftime show, set to take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The announcement, made jointly by the NFL, Roc Nation, and Apple Music, marks a historic moment for Latin music and culture on one of the world’s biggest stages.
🇵🇷 “This Is for My People, My Culture, and Our History”
Bad Bunny—born Benito Antonio Martínez Ocasio—shared a heartfelt statement following the announcement:
The 31-year-old Puerto Rican artist has become one of the most streamed musicians globally, known for his genre-blending hits in reggaeton, Latin trap, and pop. His all-Spanish-language album Un Verano Sin Ti broke records and cemented his role as a cultural ambassador for Latin music.
🏈 A Halftime Show with Purpose
The halftime show is being produced by Roc Nation and Emmy-winning producer Jesse Collins, with direction by Hamish Hamilton. Apple Music will stream the performance live, continuing its partnership with the NFL to spotlight diverse musical talent.
Jay-Z, founder of Roc Nation, praised Bad Bunny’s impact:
🎶 What to Expect
While the official setlist remains under wraps, fans can expect a high-energy medley of Bad Bunny’s biggest hits—possibly including “Tití Me Preguntó,” “Me Porto Bonito,” and “Callaíta.” Surprise guest appearances are also likely, given his recent Puerto Rico residency featured artists like Marc Anthony, Rauw Alejandro, and RaiNao.
🌍 More Than Just Music
Bad Bunny’s selection is not without controversy. Known for his outspoken views on Puerto Rican identity and U.S. immigration policies, he’s previously criticized President Trump and declined to tour in the continental U.S. over concerns about ICE raids. His halftime performance may carry symbolic weight, especially in an election year.
With millions expected to tune in, Bad Bunny’s Super Bowl performance promises to be more than entertainment—it’s a celebration of Latin pride, resilience, and global influence.